Product Design | Traditional Culture
This project was originally a product & package design for the Tencent Traditional Cultural Product Design Contest. I picked Jiaguwen as the main element for this design. As the oldest Chinese system of characters, Jiaguwen is mainly the pictograph with regular strokes and beautiful forms that can be comprehended beyond today's languages. In this design, my goal is to inspire my target users to learn traditional culture by playing. So I added A BIT FUN in the package to interact(or u can say... play with). I designed tricks in which by combining small oracle figures, the audience will form new words, which can also be used according to the guidance on the packaging to spell out idioms.